2017 Copyright © All rights reserved. Mississippi Valley Broadcasters

The La Crosse Media Group is an Equal Employee Opportunity company.

2018 EEO PUBLIC FILE REPORT



A. Employment Unit Covered


Mississippi Valley Broadcasters, LLC   

             (Including White Eagle Broadcasting Inc. a wholly owned subsidiary)


             WLXR-FM       La Crosse, WI

             WLFN-AM       La Crosse, WI

             WQCC-FM       La Crosse, WI

             WKBH-FM      West Salem, WI

             KQEG-FM        LaCrescent, MN


B. Reporting Period


August, 1 2017 to July 31, 2018


C. Full-time Vacancies Filled During Reporting Period


1.  Job Title:  Account Executive                        Date Filled:  11/17/2017

             2.  Job Title:  Creative Director/On-Air Talent   Date Filled:  11/30/2017

3.  Job Title:  Account Executive                        Date Filled:   07/23/2018

             4.  Job Title:  Account Executive                        Date Filled:   not filled yet

                    

D. Recruitment/Referral Sources Used to Seek Candidates for Each Vacancy

  

             1. Job Title:  Account Executive                              Date Filled:  11/17/2017


Referral Sources used:            

                                    

La Crosse Media Group - Website                         

La Crosse Media Group - Radio Ads

La Crosse Media Group - Employee Referrals      Position #1 filled with this source                           

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Erik Sjolander   http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


Zip Recruiter

Help Desk: (877)252-1062                                                                                

www.ziprecruiter.com




Wisconsin Broadcasters Association                                        

44 E. Mifflin Street Suite 900

Madison, WI 53703

Contact:  Kristen Bergmann   www.wi-broadcasters.org/wba/index.php

Phone:  608-255-2600  Fax:  608-256-3986


Illinois Media School – Chicago
Attn:  Don Clark   (331)215-4733
dclark@beonair.com


                  Total number of interviewees from all sources for this position:  2


            2.  Job Title:  Creative Director/On-Air Talent   Date Filled:  11/30/2017

            

Referral Sources used:            

                                    

La Crosse Media Group - Website

La Crosse Media Group - Radio Ads

La Crosse Media Group - Employee Referrals        Position #2 filled with this source                    

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Erik Sjolander   http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


Zip Recruiter

Help Desk: (877)252-1062                                                                                

www.ziprecruiter.com


Viterbo/Purple Briefcase

Career Services: (608)796-3827

900 Viterbo Drive

La Crosse, WI 54601

www.viterbo.edu/career-services/purple-briefcase


TechConnect

Western Technical College

Career Services: (608)785-9440

400 7th Street North

La Crosse, WI 54601

www.wisconsintechconnect.com/employers/jobs


Winona State University

Career Services: (507)457-5878

314 Maxwell Hall

Winona, MN 55987

https://wsucareerservicezlink.experience.com

St. Mary’s University

Career Services: (800)635-5987

700 Terrace Heights

Winona. MN 55987

www.myinterfase.com/smumn


Illinois Media School – Chicago
Attn:  Don Clark   (331)215-4733
dclark@beonair.com


                     Total number of interviewees from all sources for this position:  6


             3.  Job Title:  Account Executive                        Date Filled:   07/23/2018

             4.  Job Title:  Account Executive                        Date Filled:   not filled yet


Referral Sources used:            


La Crosse Media Group - Website                           Position #3 filled with this source                                    

La Crosse Media Group - Radio Ads                       

La Crosse Media Group - Employee Referrals                                 
Position #3 filled with this source                    

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Ron Revere   http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


Zip Recruiter   

Help Desk: (877)252-1062                                                                                                                                                            

www.ziprecruiter.com


InDeed

Help Desk: (800)475-4361

www.indeed.com/hire?h!=en&cc=US

Minnesota State College Southeast Technical

Career Services: (507)453-2700

1250 Homer Road

Winona, MN 55987

www.southeastmn.edu/


UW-La Crosse

Career Services: (608)785-8514

1140 Centennial Hall

La Crosse, WI 54601

www.myinterfase.com/uwlax


TechConnect

Western Technical College

Career Services: (608)785-9440

400 7th Street North

La Crosse, WI 54601

www.wisconsintechconnect.com/employers/jobs


Winona State University

Career Services: (507)457-5878

314 Maxwell Hall

Winona, MN 55987

https://wsucareerservicezlink.experience.com


Wisconsin Broadcasters Association                                        

44 E. Mifflin Street Suite 900

Madison, WI 53703

Contact:  Kristen Bergmann   www.wi-broadcasters.org/wba/index.php

Phone:  608-255-2600  Fax:  608-256-3986


Illinois Media School – Chicago
Attn:  Don Clark   (331)215-4733
dclark@beonair.com


                    Total number of interviewees from all sources for this position:  11


E.  Total Number of Persons Interviewed for all Full-Time Vacancies Filled During

      the Reporting Period:   19


F.  Total Number of Interviewees for all Full-Time Vacancies Filled During the  

     Reporting Period per Recruitment/Referral Source:

                       

Referral Sources used:                                             Interviews per referral source:                                                           


La Crosse Media Group - Website                                                      2

La Crosse Media Group - Radio Ads                            4

La Crosse Media Group - Employee Referrals                                  3

1407 2nd Avenue N.                                             

La Crosse, WI 54601

Contact:  Ron Revere  http://www.lacrosseradiogroup.net/contact.html

Phone: 608-782-8335  Fax: 608-782-8340


Wisconsin Broadcasters Association                                        

44 E. Mifflin Street Suite 900

Madison, WI 53703

Contact:  Kristen Bergmann   www.wi-broadcasters.org/wba/index.php

Phone:  608-255-2600  Fax:  608-256-3986


Zip Recruiter                                                                                          8

Help Desk: (877)252-1062                                                                                                                                                                     

www.ziprecruiter.com


InDeed                                                                                                      2

Help Desk: (800)475-4361

www.indeed.com/hire?h!=en&cc=US

Minnesota State College Southeast Technical

Career Services: (507)453-2700

1250 Homer Road

Winona, MN 55987

www.southeastmn.edu/


UW-La Crosse

Career Services: (608)785-8514

1140 Centennial Hall

La Crosse, WI 54601

www.myinterfase.com/uwlax


St. Mary’s University

Career Services: (800)635-5987

700 Terrace Heights

Winona. MN 55987

www.myinterfase.com/smumn


Viterbo/Purple Briefcase

Career Services: (608)796-3827

900 Viterbo Drive

La Crosse, WI 54601

www.viterbo.edu/career-services/purple-briefcase


TechConnect

Western Technical College

Career Services: (608)785-9440

400 7th Street North

La Crosse, WI 54601

www.wisconsintechconnect.com/employers/jobs


Winona State University

Career Services: (507)457-5878

314 Maxwell Hall

Winona, MN 55987

https://wsucareerservicezlink.experience.com


Illinois Media School – Chicago
Attn:  Don Clark   (331)215-4733
dclark@beonair.com



Organizations requesting notifications of job vacancies pursuant to Section 73.2080(c)(1)(ii)


Illinois Media School – Chicago
Attn:  Don Clark   (331)215-4733
dclark@beonair.com



EEO Outreach Initiatives for Mississippi Valley Broadcasters, LLC  (Including White Eagle Broadcasting, Inc, a wholly owned subsidiary) August 1, 2017 to July 31, 2018.


Hosting a Job Fair:

October of 2017 Mississippi Valley Broadcasters (MVB) teamed up with the La Crosse Area Chamber of Commerce to continue to grow the area’s largest expo.  Job opportunities are an important part of the event.  Sales Team Member and former Board Chairperson of the Chamber of Commerce, Debra Carlson represents MVB on the group working to make this event a success.  MVB had multimedia displays and handouts explaining employment opportunities in broadcasting.  Other businesses are encouraged to do the same.  MVB’s five radio stations broadcast live from the event to create awareness.  This past year MVB focused on digital and social networking opportunities and how today’s broadcasters use the newest technology explaining why it’s important to understand these services to enter the broadcasting field.  MVB helped develop this event and continues to assist development each year, promote the event and broadcast live from our exhibit booth which is the first booth as you enter the hall.


Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment:

Mississippi Valley Broadcasters communicates with area universities each looking for students interested in internship opportunities.  MVB has an ongoing relationship with internship programs at the University of Wisconsin-La Crosse, Viterbo University, La Crosse, Western Technical College, La Crosse and Winona State University, Winona, Minnesota.  The agreements with the schools work two ways.  If a school has a student looking for an internship in any area of radio broadcasting the schools will contact us.  If we have a project and need and believe it would benefit an intern, MVB will contact the schools.  If the intern performs duties normally done by a paid employee at MVB, the intern is paid for those duties.


Participation in scholarship programs designed to assist students interested in pursuing a career in Broadcasting:

Mississippi Valley Broadcasters is a participant in the Wisconsin Broadcasters Association (WBA) Scholarship program.  Young people interested in pursuing broadcasting careers are invited to apply for the scholarship program.  MVB works with the WBA to make students aware and then works with the WBA in the selection process.  MVB team members took part in the selection process to determine the awarding of the scholarship.





Participation in job fairs and college appearances by station personnel who have substantial responsibility in making hiring decisions:

In September of 2017 MVB supported the Coulee Region Job Fair.  Western Wisconsin Workforce Development board sponsors the event which was held at the Omni Center in Onalaska, WI.  Businesses attending represent a wide variety of career opportunities including manufacturing, temporary services, health care financial services, broadcasting among others.  MVB promoted the event on the group’s stations a week before it occurred and WLXR-FM broadcast live from the event.  MVB also used its websites to promote the event.  Team members had a display and materials promoting broadcasting careers along with materials to hand out.


In October of 2017 Mississippi Valley Broadcasters personnel participated in the annual Career Expo.  This program, which has been going on for many years, is a joint effort by Western Technical College, The Wisconsin Job Fair, the La Crosse Area Chamber of Commerce and 30 area high schools from both Wisconsin and Minnesota.  There are morning and afternoon career breakout sessions with presentations made by our team.  The sessions on radio broadcasting were well attended with over 2,000 high school juniors taking part in this expo.  While there are other radio groups in the area, MVB is asked each year to represent the radio broadcasting industry.


In January of 2018 MVB team members took part in the 25th Career Expo sponsored by Western Technical College.  Students from area 11 area school’s 8th grades were involved in the program which was held at the La Crosse Center in Downtown La Crosse. There were morning and afternoon presentations.  The Media presentations were very well attended with hundreds of students taking part.  MVB is asked every year to be the radio group to represent our industry.


In February of 2018 then MVB sales manager Erik Sjolander along with other team members were invited to speak at a broadcast management Class at University of Wisconsin, La Crosse instructed by Dr. Pat Turner.  The 90-minute presentation included a PowerPoint presentation that covered information on all positions at MVB, including duties and responsibilities that go along with each position.  Additional focus was given on the day to day operations of a radio group, the future of radio broadcasting, how to prepare for a career in radio broadcasting, recruitment opportunities, and internship possibilities.


In May of 2018 MVB team members took part in Onalaska’s Irving Pertzsch Elementary School’s Careers on Wheels program.  Vehicles from many different career paths were parked in the lot at Onalaska City Hall.  We showed a station vehicle outfitted with remote broadcast equipment and a public-address system to show the students what MVB vehicles are used for.  Businesses participating were asked to bring materials that could be handed to the student’s parents at the end of the day.


Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher-level positions:

Each employee is asked what further training would help them better perform their duties.  In past years this was done on a scheduled quarterly time table.  The leadership team talked this over after several articles were seen in management newsletters suggesting this not be scheduled, rather done from time to time.  We’ve done the no schedule meetings for about a year and we’ll be talking it over to see how team members accepted the new approach. Managers still do performance reviews with their team at least once a quarter and more often if an issue is identified.


All team members are offered the opportunity to take the Dale Carnegie Course.  On the professional side the course helps the team member create a vision of growth.  They are then guided through a goal setting process based on feedback from the team member, the immediate supervisor and management. The Dale Carnegie course is designed to help individuals achieve more and to help them stay focused on their goals.


The Dale Carnegie course also provides team members with the tools to help them become better communicators and improve human relation skills.  While team members are in the course MVB management discuss goals in the course to help team members achieve those goals.  If the team member is in a management position the goal of the course is to help them become better mangers.  If they are not managers, the goal is to help them improve skills that will help them become mangers.


Mississippi Valley Broadcasters team members are given the opportunity to use Radio Advertising Bureau’s educational materials and classes.  Members are also offered opportunities and sometimes required to attend online courses offered by the WBA. These deal with both selling and programming of broadcast radio stations plus education on what broadcasters need to know about the web and social media.  Our sales team also has weekly training sessions with our online sales providers.  A few courses are offered around the state of Wisconsin, but most now are offered online.  We have converted our conference room into a very efficient online learning facility.


Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination:

EEO policies are outlined in the employee handbook. Each employee is given a copy when he or she is hired by MVB.  The employee handbook outlines the procedures to be taken n the event a complaint is to be filed.  Because of changes in job duties and possible changes in employment regulations MVB keeps an up to date employee handbook.  Changes are made, and information circulated when necessary. The last update was in November of 2016.


In 2017 and 2018 Mississippi Valley Broadcasters continued its relationship with an outside human relations consultant.  Any concerns can be reported to our designated internal team member.  The situation would then be referred to our HR consultant.  Team Members can go directly to the HR consultant if they feel it’s necessary.


EEO REPORT / EMPLOYMENT OPPORTUNITIES

Employment Opportunities



Home

Sales Account Executive: La Crosse Media Group is seeking a highly motivated Sales Account Executive who will manage existing accounts as well as develop new ones. The ideal candidate must be comfortable prospecting and cold calling with an ability to engage clients quickly and develop rapport.  Must be self-motivated, self-disciplined, have a positive attitude and be an effective communicator.  Minimum of 2 years’ experience in sales or marketing.  Knowledge of broadcast and digital marketing preferred.


Creative Director/On Air Talent


If either of these positions interest you,  please send your resume to jsteffes@steffeshradvantage.com


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The La Crosse Media Group is looking for organizations the regularly distribute information about employment opportunities to job applicants or have job applicants to refer. If your organization would like to receive notification of job vacancies at our stations, please notify our business office by mail at P.O. Box 2017 La Crosse, WI 54602, or phone 608-782-8335. The La Crosse Media Group is an Equal Opportunity Employer.

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